Symitra’s Overview

Gen Z is the up and coming generation of young adults and adolescents who value genuine, authentic brands that offer a personalized experience for their consumers. This generation benefits from having exposure to new age technology, the type that allows for companies to personalize their marketing in a matter that engages with their customers. Gen Z is described as the “connected” generation, one that was raised by technology and held an immediate access to a world of information through the Internet. With no barriers placed between the physical and digital landscapes of the world, Gen Z adopts the two as a combined aspect. In this case, it’s imperative for retailers to adapt their behavior to appeal to younger consumers. 8×8, Inc. recognizes that companies must learn to shift their businesses in a matter that will urge Gen Z to purchase their products or services, while also comprehending the technological experiences and expertise that their audience has.